Buzz

In the spirit of Marie Kondo, professional organizer, and consultant, the Spring season offers a prime opportunity to revitalize your community’s website with a professional update. At P11 Creative, we understand a regularly updated website serves as your community’s digital front door. It’s a continuous process, and with our professional and strategic guidance and acclaimed client service record, it’s easy

A website refresh, much like organizing a physical space, can enhance engagement, boost search rankings, and attract new residents. Implement these strategic tips to launch a website that not only draws traffic but also aids visitors in their new home journey and converts them into loyal community members and rave reviews. Explore these essential recommendations.

UPDATE YOUR PHOTO GALLERY
First impressions are everything. Outdated images can give the wrong impression about your community. Invest in a professional photo session to capture your community’s best angles as they are right now—lush landscaping, vibrant common areas, and happy residents enjoying amenities.

ENHANCE VIDEO CONTENT
Videos are increasingly popular and can offer a dynamic glimpse into community life. Create virtual tours, resident testimonials, or behind-the-scenes looks at community events. Video content is an excellent way to engage visitors and provide an immersive experience.

OPTIMIZE SEO & SEM: IMPROVE YOUR DIGITAL FOOTPRINT
Revise Your Keyword Strategy
Search engines are the digital gateway for potential residents. Refreshing your SEO strategy can make a significant difference:
• Audit Existing Keywords: Identify outdated keywords and replace them with current, relevant terms. Consider what prospective residents are searching for and align your content accordingly.
• Local SEO: Optimize for local search by incorporating geographical keywords like “community apartments in [Your City]” or “luxury living in [Your Neighborhood].”
• Content Updates: Revise meta titles, descriptions, and header tags to ensure they reflect your current offerings and branding.

UPDATE YOUR GOOGLE BUSINESS PROFILES
As part of your marketing due diligence, it’s important to keep your community’s Google profiles updated regularly.

• Try weekly updates with meaningful content to promote your special offers or events and stay relevant. This helps to keep you competitive and/or get a leg up on the competition who are slow to update this element. Google’s algorithm likes profiles that are consistently updated. It benefits your SEO.
• Use engaging visuals to attract your audience that is consistent with your brand.
• Consistent updates on GBP can enhance your likelihood of being featured in the “Nearby Events and Deals” section, which boosts your online visibility.

BOOST YOUR SEM CAMPAIGNS
In addition to organic search efforts, a robust SEM strategy can drive immediate traffic:
• Ad Refresh: Update your ad copy and visuals to reflect new images and recent community developments.
• Budget Reallocation: Assess your current SEM budget and reallocate funds to high-performing keywords and geographic targets.
• Landing Page Optimization: Ensure your paid search campaigns direct users to landing pages that are visually appealing, mobile-friendly, and clearly communicate your community’s unique benefits.

IMPROVE SITE SPEED AND PERFORMANCE
A slow-loading website can deter potential residents
• Optimize Images and Videos: Compress images and use the appropriate formats to reduce load times without sacrificing quality.
• Clean Up Your Code: Remove outdated plugins or unnecessary scripts that could be slowing down your site.
• Regular Maintenance: Schedule regular audits to check for broken links, outdated pages, and compatibility issues.

ENHANCE ACCESSIBILITY
An accessible website welcomes all visitors:
• Alt Text for Images: Include descriptive alt text for images to improve accessibility for visually impaired users.
• Keyboard Navigation: Ensure your website can be navigated easily using a keyboard.
• Readable Fonts and Colors: Use high-contrast colors and readable fonts to accommodate all users.

P11 CAN HELP YOU WITH ALL OF THE ABOVE, ALL YEAR LONG
With nearly 40 years of experience in digital marketing and the real estate industry, we know exactly what your communities need to spring forward and bloom better than ever before. Let’s discuss the solutions that will spring your communities forward and ahead of the competition. Contact us now.