Buzz

Your website can make or break your success, so it’s crucial to make it rock solid. Whether you’re leasing or selling a multi-family or for-sale community, a masterplan, build-to-rent, or 55+ living, the stakes are just as high, and the same for all real estate marketing asset classes. Your digital presence needs to combine separate but equal elements like modern web architecture, a fully responsive UI, consistent UX with brand continuity, and user analytics and tracking into one powerful, unstoppable, and tenured effort. For over 35 years, P11 has been creating high-performing and acclaimed real estate website experiences that drive growth for our strategic partners, so we know a thing or two. Here’s a quick overview of the website must-haves that must be on your radar.

NAVIGATION
Make information organized and easily accessible, descriptive, and include short link titles.

ART DIRECTION
Trust an experienced art director to create a clutter-free design that enhances readability and is consistent with branding elements.

HIGH-QUALITY COMMUNITY PHOTOGRAPHY
Use professionally shot, high-resolution photography to reflect the caliber of your community’s living experience for your audience and fulfill their expectations.

CONTENT
Keep content updated and meaningful to increase engagement and help with SEO. This gives prospects a reason to visit your website again and again.

KEYWORD RESEARCH
Identify relevant search terms that potential clients are likely to use and incorporate them throughout the website.

PERFORMANCE
Optimize images and scripts to increase speed, avoid code bloat, and maintain proper and clean custom code.

SEO OPTIMIZATION
Create an SEO plan and stick to it. Start early with keyword research and then weave those phrases into body copy, page titles, meta descriptions, alt, image names, HTML, and the overall URL structure.

ONLINE PRESENCE
Leverage local SEO techniques such as Google Business Profile listings in addition to smaller directories to drive growth locally and increase the likelihood of attracting qualified leads.

ADA COMPLIANCE
Maintain compliance continuously and document the process in the unlikely event of a possible ADA audit.

BELLS & WHISTLES
Incorporate innovative features that make the most of current technology. Today’s web audiences need to be dazzled more than ever before.

DON’T FORGET THE MOBILE EXPERIENCE
Ensure your website is fully responsive and optimized for seamless viewing across all smart devices.

CONTINUOUS QA & ADJUSTMENTS
Focus on testing, analyzing, and renovating in real-time. Your website is a living entity in many ways.

HIRE P11 TO DO ALL OF THE ABOVE
Contact us now to make your website experience robust, results-driven, and perfectly managed. With over 35 years of proven national real estate marketing expertise, P11 is poised to amplify your digital marketing immediately.