Buzz

At P11, we’re really loving the Olympics Paris 2024 marketing and strategy. Bringing on Snoop Dogg and Flava Flav was a genius move. Thinking outside the real estate marketing box is very inspiring and adds to P11’s creativity, strategic thinking, and solutions.

P11’S QUICK TAKEAWAYS

1_KNOW YOUR TARGET MARKET & IDENTIFY CROSSOVER FROM OTHER SUCCESSFUL INDUSTRIES
Snoop not only carried the Olympic torch but is also covering events, sitting down for interviews, and cheering the families on. “During the Opening Ceremony, when asked how he was holding up in the rain, Snoop replied, “I’m chillin’ like a villain, raindrops falling on my head—but we still playin’ to win, baby.” Bringing in Snoop as a hip-hop partner for their coverage of the international event would help attract hip-hop consumers. According to the Recording Industry Association of America, in 2022 alone, hip-hop generated $15.9 billion solely from music streams and purchases. If you add in the influence on fashion, luxury, spirits, sports, and travel—to name just a few categories—you’d be looking at consumer spending and dollar amounts that would be hard to compete against, or even calculate.” —Forbes.

2_MAKE YOUR BRAND MESSAGING FUN
Rapper Snoop began his music career in 1992 and created a new national vernacular that continues to this day. His brand is relatable and appealing. By starting off and continuing as a verbal gymnast, people are always interested in what Snoop Dogg has to say and how he says it. Marketing powerhouse Martha Stewart agrees.

3_CO-BRANDING IS POWERFUL
Rapper Flava Flav continues the Hip-Hop royalty momentum as the official hype man for the U.S. water polo Olympic teams, bringing tangible warmth like hugs, high-fives, and more, AND definitely more. This brought new, needed, and charismatic “Yeahhhhh boyyyyyyy!” attention to the sport and team and resulted in viral moments posing with First Lady Dr. Jill Biden on July 27, when the US won a match against Greece. Marketing that is energetic is very appealing. Also in this Olympics, breakdancing is the lone official new sport added to the line-up. The P11 crew has the cardboard on the floor and is practicing as we speak.

4_BOLSTER MORE OF YOUR PRODUCTS AT THE SAME TIME
All of this not only appeals to the Olympics’ core audience but also helps bolster NBC’s Peacock streaming service product. For the first time, Peacock will livestream for over 5,000 hours. Filling that content with already beloved and dynamic stars like Snoop and Flava-Flav ensures more engagement.

Read the entire Forbes article