Buzz

Collaborating with one of our longtime partners, Greystar, P11 is all about the big picture as well as the details. We are extremely well-versed in creating beautiful and precise site plans and floor plan illustrations. Recently, we’ve created another in the series of site plans for ALBUM. This nationwide series of active senior apartment communities celebrate a newfound sense of freedom and carefree lifestyles. P11 was highly instrumental in the ALBUM brand creation and marketing launch. Elements included a vision and positioning book, naming study, identity design, messaging, collateral design, signage design, and lots more. We continue to provide beautiful work like this site plan for ALBUM to continue the brand’s momentum. It’s rewarding to see ALBUM become so successful and continue to grow in the extremely competitive national 55+ housing market.