Buzz

The key to a winning property is a successful digital marketing strategy. Deliberate use of the SEO/SEM one-two punch integrates organic and paid ad tactics to deliver more traffic and higher conversion rates, plus increased brand awareness. P11’s expert management of these strategies provides a synergy that creates momentum. With everything under one roof, P11 delivers better service, streamlined communication, and impressive results. Whether you are just starting on your property’s SEO/SEM plan or are looking to amp up your existing digital campaign, P11 is here to assist.

SEARCH ENGINE OPTIMIZATION (SEO)

At P11, SEO is more than just optimizing your website. Our organic search strategies include in-depth benchmarking, brainstorming, comprehensive keyword and website research, as well as detailed competitor analysis. We specialize in optimizing your website for maximum organic search results for the keywords that matter most to your property. Our Monthly SEO Management Package provides you with a complete SEO solution, including content optimization, technical SEO audit, extensive keyword research, backlink analysis and monitoring, campaign monitoring, and monthly reporting. We are committed to optimizing your website to rank higher and generate more qualified traffic from organic searches.

SEARCH ENGINE MARKETING (SEM)

P11 specializes in strategies to place your ads at the top of the Search Engine Results Page (SERP) to generate traffic and increase visibility. Well-executed SEM allows us to test and refine your marketing campaigns and gain better results. P11 will create and manage your paid Google advertising campaigns across search, display, and video platforms. Our approach is methodical and includes developing a strategy, building an audience through targeting and segmentation, conducting keyword and competitor research, weekly monitoring and optimization, and providing monthly executive reporting on market competition and achieving sales goals.

At P11, we specialize in SEO and SEM strategies that drive meaningful engagement within online communities. If you’re looking to enhance your digital presence and achieve greater success online, we would be happy to discuss your needs and offer P11’s solutions.