Buzz

Longtime strategic partner Melia Homes brought P11 on board to do the marketing for its first-ever, for-sale, senior living community — Citrus Square. P11 leads the way in senior living, bringing to life acclaimed national brands that continue to flourish. They include Greystar’s active adult Overture and Album senior living brands as well as Clearwater Living. We are successful at every aspect of senior living marketing, including independent, assisted, and memory care living.

With eblasts that achieved above and beyond open and click rates, P11 was instrumental in creating awareness for the Grand Opening event on July 8, 2023. It was a huge success, with over 450 people in attendance. The complete marketing package created by P11 included the community’s intuitive website, and its robust content, including floor plans and site plan, in addition to gorgeous collateral, signage, and more.

Citrus Square is expected to sell out quickly due to the contemporary floor plan designs, sophisticated finishes, amenities, and peaceful location near everything SoCal, which aligns with Melia’s ‘Made In Southern California’ branding by P11. And Melia is right on trend with a pickleball court as part of their amenity package!

There are many advantages for those 55+ in buying a new construction home. For instance, the ability to select finishes is a big draw to make a new home feel more like themselves versus an existing home for sale. Also, the floor plans are designed for life today, not life decades ago. That often comes with modern features, including more energy efficiency. New construction homes appeal to the 55+ crowd because they require less maintenance, have better appliances, and allow more free time. Forming relationships with your neighbors is also easier because everyone will be new to the community. SOURCE: NewHomeSource.com

Trust P11 to create, launch, and amplify your senior communities’ marketing today. Congratulations to Melia Homes on this beautiful new community! We need to meet up soon and challenge each other to some pickleball.