Buzz

A brand is your gateway to all marketing efforts. That’s why it’s so essential to build your brand with as much care as you build a real estate portfolio. The Previti Group wanted a new brand reflecting its myriad capabilities while taking an exciting new direction in real estate ventures. With our extensive and results-driven brand ideation solutions, P11 was specifically brought in to create a new brand launch and strategy.

Everything in this complete marketing package was meticulously designed and built to fully embody The Previti Group’s core values and unparalleled standards. The logo design is the cornerstone and conveys a strong story. Staying true to the company’s strategic positioning for the future and its portfolio of distinctive product offerings, this logo was meticulously crafted to reflect the finesse, agility, and well-honed experience of the company. The all-caps, sans serif typography stands for confidence and resilience as well as a modern sensibility. The sleek icon represents a synergy and integration of all the disciplines of their business. It demonstrates that everything, no matter which aspect of the development—from timelines to deliverables—will always be in alignment. It also reflects the dynamic talents and abilities of the company’s team to resonate with the spaces and communities in which they develop. The symbolic alignment of these elements reflects the precise ability of this company to provide simultaneous expertise and see the big picture. The color palette is business-to-business perfection and will have a long-term appeal.

Collateral, displays, custom swag, and a powerful new website were also completed for this highly impactful launch. The new website showcases their impressive portfolio of current offerings, milestones, exceptional talents, their team’s capabilities, and community engagement. Partnering with P11 will elevate your B2B marketing to unprecedented levels of effectiveness. Contact us today to explore the limitless possibilities for amplifying your company!

SEE THE NEW WEBSITE NOW.