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Your back stage pass to our real estate marketing project shout-outs, industry insight, and the P11 culture. Get in the know, right now.

Olson Homes complete corporate & community website revamp

January 15th, 2025

Trust is paramount in the real estate marketing industry; it truly is the cornerstone of our business. Olson Homes, a longstanding client, returned to P11 due to our exceptional service and meticulous attention to detail. Our task was to develop a completely redesigned Olson Homes corporate website along with 4 new...

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How the real estate industry is giving back to L.A.

January 14th, 2025

The devastating impact of the current wildfires in Pacific Palisades, Altadena, Pasadena, and Los Angeles County has deeply touched everyone we’ve spoken to, including our family members, friends, colleagues, and countless others experiencing the heartbreak firsthand. P11 began in Southern California, a region we...

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SRG/TCR partner with P11 for AR campaign at Alexan Main Street

January 13th, 2025

Utilizing creative and innovative technology for real estate marketing is one of our favorite strategies at P11. That’s just what we did for Alexan Main Street — a new multifamily community in Bothell, WA. The objective was to wow prospects by increasing engagement with the brand and ultimately guiding them through...

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How to incorporate Pantone’s 2025 Color of the Year into your Real...

January 10th, 2025

In the ever-evolving realm of marketing, maintaining a keen awareness of current trends is essential. Engaging with your audiences on a distinct level not only fosters deeper connections with consumers but also ensures that your brand remains a dynamic player in the competitive marketplace. The announcement of...

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Shikha Mehta joins P11 as Vice President of Operations

January 3rd, 2025

P11 is pleased to announce the appointment of Shikha Mehta as our new Vice President of Operations. With 20 years of extensive leadership experience spanning multiple industries, Shikha brings a profound depth of expertise in strategic planning, process optimization, collaboration, customer service, data analysis, and...

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P11 Finalists for The Nationals 2025

December 15th, 2024

The holiday season has transformed into a spectacular celebration with the announcement of the P11 finalists in the most acclaimed real estate and building industry marketing competition of the year — The Nationals! This prestigious event is proudly presented by the National Sales and Marketing Council (NSMC), a...

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2024 Multifamily Holiday Ornament Exchange at Bloom

December 13th, 2024

It’s always a special time when we gather in person with other professionals in the building industry at the annual Ornament Exchange and get into the holiday spirit. This year, we were even more thrilled because it took place at Bloom South Coast Metro by Legacy Partners! We have been so honored to be a […]

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Top Changes in Meta Advertising for 2025

December 6th, 2024

In light of recent updates to Meta and other online advertising platforms, it is crucial to engage a strategic partner equipped with industry knowledge. P11 is committed to optimizing your digital advertising initiatives, streamlining the management of existing campaigns, and successfully launching new ones. As we...

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ALL DECKED OUT: P11 Holiday Party 2024

December 5th, 2024

P11 took Yacht Rock to dazzling new heights during a holiday boat cruise at the gorgeous Newport Beach Harbor, celebrating the incredible successes of 2024! The Southern California team had an absolute blast sailing through the harbor, soaking up the sights of delightfully decorated boats shining with twinkling lights....

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P11 FM 2024 Holiday Lounge is here

December 3rd, 2024

Get ready to groove into the holiday spirit with this hip and jazzy P11 FM Lounge Mix—just what you need to elevate all your holiday parties! Dive into some mid-century modern vibes straight out of Palm Springs, channeling the legendary cool of Frank Sinatra and the Rat Pack. And, of course, we’ve sprinkled in some...

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Effortless website migration solutions for Property Management

December 3rd, 2024

One thing in life is constant, and that is change. Facilitating seamless website transitions for property managers is a core competency of P11. As ownership of properties evolves, P11 is dedicated to ensuring a streamlined migration process for your property management team’s digital presence. The most recent...

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BRAND IDEATION BEGINS AT HOME: The creation of P11’s anniversary...

December 1st, 2024

With over three decades of experience, P11 knows branding. Our successful track record with our strategic partners is a testament to our critical thinking and sophisticated skills. These same skills were applied to create the P11 35th Anniversary brand, which we proudly displayed throughout the year. Our 35-year tenure...

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Brianna Massas joins P11 as Vice President Of Digital Marketing

November 27th, 2024

As P11 continues to strengthen its position as a real estate marketing leader, we are excited to announce the strategic addition of Brianna Massas as our new Vice President of Digital Marketing. Brianna brings a wealth of experience in real estate development, master planning, and multifamily housing to lead our growing...

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A NEW LEASE ON LIFE: Paladia rebranding & marketing

November 15th, 2024

P11 is pleased to announce a dynamic new marketing strategy for Paladia, formerly known as Ventana Apartments, managed by SRG Residential. We took this established multifamily community in Playa Vista, CA, and strategically rebranded it to bring confident and competitive energy into the current marketplace. Paladia, a...

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Building Success, One Enclave at a Time: How P11’s Full-Service Real...

November 14th, 2024

In the highly competitive real estate market, Manning Homes has carved out a unique niche in Southern California, focusing on crafting intimate, high-quality residential enclaves since its inception in 1983. This is a significant achievement in a region where demand for homes continually rises, and discerning buyers...

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Seeing is believing: P11’s Rendering Solutions

November 14th, 2024

We live in an increasingly visual society, and having the right renderings is not just beneficial but essential in today’s highly competitive real estate marketplace. P11 offers a compelling range of rendering solutions explicitly designed to engage potential buyers, provide them with the comprehensive overview they...

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B2B Marketing: The Previti Group Launch

November 14th, 2024

A brand is your gateway to all marketing efforts. That’s why it’s so essential to build your brand with as much care as you build a real estate portfolio. The Previti Group wanted a new brand reflecting its myriad capabilities while taking an exciting new direction in real estate ventures. With our extensive and...

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A NEW P11 FM MIX TO BE THANKFUL FOR

November 12th, 2024

We’ve whipped up a new and unconventional P11 FM Mix just in time for the Thanksgiving season. Our New Wave November Spotify Mix features iconic tunes that are absolutely perfect for sprucing up the house before your holiday guests realize just how much you’ve neglected dusting all year. It’s excellent for those...

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LET’S AMPLIFY THE COMPASSION AGAIN

November 12th, 2024

It’s that giving time of year. Our annual P11 Blanket+ Drive to help the local homeless stay warmer has begun. We’ve been doing this drive for many years, and it’s always humbling and heartfelt for us by the tremendous outpouring of support and response from the homebuilding, multifamily, and marketing industries....

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BOUTIQUE MEETS CHIC: The One Ten marketing

October 28th, 2024

Across the nation, P11 is proud to deliver exceptional multi-family solutions for our valued partners. We are excited to announce the launch of The One Ten by Moran Properties, a luxury apartment community inspired by the allure of boutique hotels, currently leasing in North Kingstown, Rhode Island. P11 has been...

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