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A NEW LEASE ON LIFE: Paladia rebranding & marketing

November 15th, 2024

P11 is pleased to announce a dynamic new marketing strategy for Paladia, formerly known as Ventana Apartments, managed by SRG Residential. We took this established multifamily community in Playa Vista, CA, and strategically rebranded it to bring confident and competitive energy into the current marketplace. Paladia, a...

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Building Success, One Enclave at a Time: How P11’s Full-Service Real...

November 14th, 2024

In the highly competitive real estate market, Manning Homes has carved out a unique niche in Southern California, focusing on crafting intimate, high-quality residential enclaves since its inception in 1983. This is a significant achievement in a region where demand for homes continually rises, and discerning buyers...

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Seeing is believing: P11’s Rendering Solutions

November 14th, 2024

We live in an increasingly visual society, and having the right renderings is not just beneficial but essential in today’s highly competitive real estate marketplace. P11 offers a compelling range of rendering solutions explicitly designed to engage potential buyers, provide them with the comprehensive overview they...

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B2B Marketing: The Previti Group Launch

November 14th, 2024

A brand is your gateway to all marketing efforts. That’s why it’s so essential to build your brand with as much care as you build a real estate portfolio. The Previti Group wanted a new brand reflecting its myriad capabilities while taking an exciting new direction in real estate ventures. With our extensive and...

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A NEW P11 FM MIX TO BE THANKFUL FOR

November 12th, 2024

We’ve whipped up a new and unconventional P11 FM Mix just in time for the Thanksgiving season. Our New Wave November Spotify Mix features iconic tunes that are absolutely perfect for sprucing up the house before your holiday guests realize just how much you’ve neglected dusting all year. It’s excellent for those...

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LET’S AMPLIFY THE COMPASSION AGAIN

November 12th, 2024

It’s that giving time of year. Our annual P11 Blanket+ Drive to help the local homeless stay warmer has begun. We’ve been doing this drive for many years, and it’s always humbling and heartfelt for us by the tremendous outpouring of support and response from the homebuilding, multifamily, and marketing industries....

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BOUTIQUE MEETS CHIC: The One Ten marketing

October 28th, 2024

Across the nation, P11 is proud to deliver exceptional multi-family solutions for our valued partners. We are excited to announce the launch of The One Ten by Moran Properties, a luxury apartment community inspired by the allure of boutique hotels, currently leasing in North Kingstown, Rhode Island. P11 has been...

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LEARN HOW FONTS CAN MAKE A BRAND

October 28th, 2024

Let’s talk fonts. They are quietly running the marketing world and representing your real estate brand. They give a first impression and an ongoing impression. They tell a story and embody who you are. It’s actual psychology. From the simple pictographs on cave walls, the primordial Sumerians who carved the first...

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LOVE YOUR MARKETING WITH P11: The New MIRALON Campaign!

October 25th, 2024

We’re happy to reveal a whole new and exciting creative campaign for Miralon—an existing, luxury master-planned community in Palm Springs, CA. And like its coveted location, the new campaign is colorful, fun, and fabulous! The inspiration for the new campaign is the Miralon name itself. We brought it to life in a...

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Learn about P11’s best-in-class branding for student housing

October 15th, 2024

Warmington Apartment Communities tasked P11 with rebranding two recently acquired existing student housing communities that serve California Polytechnic University San Luis Obispo. After assessing the boutique-inspired neighborhoods and considering the college student demographic’s vibe, some amazing solutions were...

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ROCKTOBER 2024: Women that rock

October 8th, 2024

Women musicians have fearlessly redefined what it means to rock for decades, and their influence is stronger than ever. From Janis Joplin belting out the blues at Woodstock to Stevie Nick’s transcendent poetic power to Patti Smith’s endless authenticity to Debbie Harry leading Blondie with effortless cool, and bands...

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BONUS CONTENT: P11 FM FALL Playlist on Spotify

September 27th, 2024

Sit back, relax, and enjoy this crisp new P11 FM playlist inspired by the Fall season and harvest moon. We love this time of year.

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Get the Email Marketing edge

September 24th, 2024

With 4.48 billion email users worldwide, email marketing continues to be a powerful tool for direct engagement with prospects. P11 specializes in creating and executing effective email campaigns, offering a comprehensive range of services as part of our one-stop-shop. Our email marketing services are an integral...

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“Mor” than a feeling: SkyMor brand ideation & launch

September 23rd, 2024

PCCP, Inc., a national investment management firm, selected P11 to introduce its new portfolio of build-to-rent communities. At the outset, the client considered branding each community separately. However, P11 highlighted the advantages of an overarching portfolio brand, to provide a unified consumer experience,...

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Are YOUR marketing banners effective?

September 19th, 2024

When you need traffic at your community, sometimes a strategically placed banner or sign can make all the difference. The recent tailor-made building banners we created for Baxter on Broadway, Aston, and ENCORE are great examples that have earned impressive results for our strategic partners. Not only have they...

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Branding lessons rock-n-roll can teach the real estate world

September 18th, 2024

At P11, we’re all about music. And we’re also about marketing. In this insightful thought leadership content, we show you how these two worlds intermingle. Rock-n-roll logos are more than just band symbols—they’re timeless emblems that communicate identity, emotion, attitude, and a lifestyle. And real estate...

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P11 Finalists for MAME Awards

September 7th, 2024

IT’S ON! Excitement is in the air as P11 has finaled for the upcoming 2024 SoCal Mame Awards! Encompassing all facets of professional achievement, sales, marketing, merchandising, and design, it’s one of the biggest and most prestigious nights of the year for the industry. P11 FINALISTS: SALT WEBSITE SALT BROCHURE...

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Follow us & win big!

August 19th, 2024

Hey there, real estate & building industry rockstars! Don’t miss out on the chance to enter to win one of 3 great prizes: ALL-IN-ONE VINTAGE STYLE TURNTABLE & SPEAKERS OR BLUETOOTH MUSIC SPEAKERS OR AN AMAZON GIFT CARD To be eligible, follow us on one or more of our social media channels (X, Facebook, Instagram,...

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Be a Demographic Dynamo

August 19th, 2024

No matter what, this business is about people. It’s also about data. Balancing the two is not only essential but mission-critical, according to Harvard Business School. Area demographics and life segments can and do often undergo shifts. Approaching every project with a fresh set of eyes, documented and insightful...

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Making Entitlement Easier

August 18th, 2024

Bringing a new development to life can take years, and many times over a decade, to get it off the ground, even before a shovel hits the ground. And that includes navigating the entitlement process. Acclaimed developers Legacy Partners and their investment partner, Invesco, chose P11 to provide their creative expertise...

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