Buzz

We’re happy to reveal a whole new and exciting creative campaign for Miralon—an existing, luxury master-planned community in Palm Springs, CA. And like its coveted location, the new campaign is colorful, fun, and fabulous! The inspiration for the new campaign is the Miralon name itself. We brought it to life in a clever way by adding a series of rotating “L” suffixes to identify the specific advantages that are innate at Miralon, which make it the ultimate place to call home in the Coachella Valley.

EXAMPLES OF HOW WE TOOK THE MIRALON NAME AND CREATED AN EXPRESSIVE “L” CAMPAIGN FOR COMPLETE STORYTELLING.

There’s a playful spirit that carries through each Miralon marketing element and reflects the real community experience—living, luxury, lifestyle, and exuberant love for having it all, which new home buyers want. The bold magenta hue brings an energetic attitude and enthusiasm to all the lifestyle advantages within this Freehold community and really catches the eye. The campaign is elevated to new emotional heights through captivating storytelling, custom photography, and videos and is seamlessly intertwined with vibrant and sophisticated art direction. It is fully executed through a new website, billboards, an email marketing campaign, a print advertising campaign, an eye-catching animated airport billboard at baggage claim, a magazine, a social campaign, and an animated digital campaign. The common thread is the custom autograph-inspired type solution that adds a personal and expressive touch. Cheers to a complete and highly successful marketing concept that is masterfully done, celebrates the joy of daily life to the fullest, and makes our client’s jobs easier. P11’s creativity, strategic thinking, and proven marketing expertise are endless. Elevating brands is what we do and love. Take a look at some of our case studies. Let’s discuss how P11 can make your real estate communities become the leaders in the marketplace! Contact us today. That would be MiraLegendary!

VIEW THE NEW MIRALON WEBSITE NOW!