Buzz

Warmington Apartment Communities tasked P11 with rebranding two recently acquired existing student housing communities that serve California Polytechnic University San Luis Obispo. After assessing the boutique-inspired neighborhoods and considering the college student demographic’s vibe, some amazing solutions were explored. A wide array of imaginative ideas, including fun illustrated logos and unique typefaces, made it very challenging for the client to select the final solution! The overarching concept was to brand them as the perfect pair yet honor their unique and separate names. Therefore, P11 created a synergistic aesthetic that was fresh, young, and hip. Each community’s branding was versioned with its own unique color palette while maintaining a unified approach to the font story and the actual design components that have an easy flow. They work equally together and separately. The terrain represents the local Cerro San Luis and Bishop Peaks and the rising sun/rainbow promotes the opportunities each day can bring for college students. The color palette has an earthy and authentic approachability that will appeal to residents seeking more meaningful housing that’s stylish and elevated.

P11 has enjoyed a successful 20+ year collaboration with the Warmington Group throughout communities in California and Nevada. Student housing is just one of the asset classes for which P11 earns high marks in real estate marketing. Learn more about P11’s one-stop-shop solutions and result-driven insight today to always be best-in-class in the industry.